Since 1998, i.t holds the most popular casual labels in Hong Kong as well as the ever-growing popular Japanese brands. Providing a wide variety of easy-to-wear and trendy collections in a friendly atmosphere, i.t is about fun and fashion. First ever in South East Asia and Singapore, i.t's multi-label fashion shop-in-shop concept store brings together casual street fashion brands such as Izzue, 5cm, Fingercroxx, Aape and Chocoolate.



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